domingo, janeiro 10, 2016

Need a Business Idea? Here are 55

Need a Business Idea? Here are 55

Need a Business Idea? Here are 55

This article has been excerpted from 55 Surefire Home Based Businesses You Can Start for Under $5,000 by Entrepreneur Press & Cheryl Kimball (2009), available from Entrepreneur Press.

Today, tens of thousands of people are considering starting a home based business, and for good reasons. On average, people can expect to have two and three careers during their work life. Those leaving one career often think about their second or third career move being to their own home. People who have been part of the traditional nine-to-five work force and are on the verge of retiring from that life are thinking of what to do next. The good news: Starting a homebased business is within the reach of almost anyone who wants to take a risk and work hard.

$1,500 or less to start up

1. ACCOUNTANT
Experience, training or licensing may be needed

Create a flier outlining your services. Before you do that, you need to know what those services will be. Do you want to simply do bookkeeping for a small business? A more involved level of accounting would be do actually work up balance sheets, income statements, and other financial reports on a monthly, quarterly, and/or annual basis, depending on the needs of the business. Other specializations can include tax accounting, a huge area of potential work. Many business owners don't mind keeping their own day-to-day bookkeeping records but would rather get professional help with their taxes.

2. BICYCLE REPAIR

In many parts of the country, this business tends to be seasonal, but you can find ways around that. Rent a storage unit and offer to store people's bicycles over the winter after you do a tune-up and any needed repairs on them. If you want to cater to the Lance Armstrong wannabes, you can have business all year round. These road race riders are training through snow, sleet and dark of night. Some of them work on their own bicycles, but many of them don't, so you can get their business all year. And if you keep Saturday shop hours, you can be sure you will have a group of enthusiasts coming by to talk all things cycling.

3. BOAT CLEANING
Experience, training or licensing may be needed

Boats that are hauled out of the water for the winter or even just for mid-season repairs will need the hull cleaned. And depending on the type of boat, it is a good time to give a major cleaning everything else too--the decks, the sleeping quarters, the head, and the holds. Start by approaching homes that have a boat sitting in the yard. Or you could market your services to the marina to contract you to do the boat cleaning it offers to customers.

4. BUSINESS PLAN SERVICE
Has expansion possibilities

Offer a soup-to-nuts business plan, including market research, the business plan narrative and the financial statements. Plan your fee around the main one that the client will want and offer the others as add-on services. You can give clients an electronic file and allow them to take it from there, or you can keep the business plan on file and offer the service of tweaking it whenever necessary. Have business plan samples to show clients--and make sure to include your own!

5. CHIMNEY SWEEP

Learning to be a chimney sweep may mean nothing more than apprenticing with someone already in the business. By becoming a chimney expert, you can combine a chimney sweep business with a chimney inspection service--covering more than just whether or not the chimney needs cleaning but whether the chimney is in good working order or in need of repair.

6. CLEANING SERVICE

There are many directions you can take this business. If you want to work during hours when no one else does, you can focus on office clients. You can focus on retail businesses and keep your customers clumped into one or two blocks. Restaurants are in great need of daily thorough cleaning and can be a great source of steady clients. Perhaps you would be more interested in house cleaning. Many times with cleaning services you don't have to spend lots of money on advertising or marketing because your customers will come by word of mouth.

To learn more about this business idea, check out Start Your Own Cleaning Service.

7. COMPUTER REPAIR
Experience, training or licensing may be needed

Study the main types of software that system users will want--word processing, photo manipulation software, mail merge, spreadsheet, design and especially security software. Investigate all the components--monitor types in all their varieties; keyboards, from wired to ergonomic to wireless; mouse types; as well as peripheral components like printers and scanners. Become completely familiar with all the ISPs (internet service providers) available in the market area you plan to cover. Establish yourself as the guru who can meet the needs of the personal computer user, the small business or a larger corporation.

8. CONSULTANT
Has expansion possibilities

To be a consultant, you need to have an expertise in something so you can market yourself as an advisor to others looking to work in that area. Perhaps you managed several large warehouses in your career with a drugstore company, you did all the marketing for many years for a large shoe manufacturer or you set up a chain of beauty supply shops or take-out restaurants. You can use this experience to help others do similar things without making the same mistakes that you made along the way.

To learn more about this business idea, check out Start Your Own Consulting Business.

9. DOG BREEDER

Experience, training, or licensing may be needed

Pets are phenomenally popular in the U.S. While many people are willing to adopt from animal shelters, others are looking for a specific breed. Purebred dogs are more popular than ever and can command large sums of money. But becoming a dog breeder is serious business catering to savvy consumers with high expectations of their pet purchases. You will need to establish yourself as a conscientious breeder who cares about the health and welfare of the animals you bring into the world.

10. EBAY ASSISTANT

Do you have items lurking around your household that you could sell on eBay? Figure out your asking price and decide whether to auction it or put it in your eBay store. Then decide if you want a minimum bid and how long you want the auction to last. You will want to establish a PayPal account to use for transactions. The eBay website provides all the information you need to know to get up and running with an eBay business.

From Editorial Services to Household Organizer

11. EDITORIAL SERVICES
Has expansion possibilities

Here are some of the editorial services you can provide from the quiet of your own home:

  • Copyediting. This is where fact checking takes place, and where grammatical, stylistic and typographical errors are caught.
  • Proofreading. This is the last stop for a "finished" piece. The proofreader makes sure the copyediting changes have been properly made and no new errors are created in the process.
  • Indexing. There are indexing courses available and you can get indexing software.
  • Developmental editing. A developmental editor works with a manuscript on big-picture things like organization and content issues.
  • Book doctoring. This is an editorial service provided for manuscripts written by experts. They create a manuscript as best they can and then a book doctor puts it into publishable shape.
  • Ghost Writing. As a ghost writer, you actually do the research and write the book and someone else's name is attached as the author.
  • Copywriting. Also known as business writing, this is writing that promotes a product or a service.
  • Book writing. Do you have an expertise in something professional, such as accounting or interior decorating? Or personally, like knitting? Why not write a book about it?
  • Magazine article writing. Magazines and newspapers are a great way to get your writing published before tackling the daunting task of writing a whole book.
  • Web page content provider. Providing content for a web site is a good way to make some money writing.

To learn more about this business idea, check out Start Your Own Freelance Writing Business and More.

12. ELECTRONICS REPAIR
Has expansion possibilities

This business is similar to the computer repair business, but you will take on all sorts of electronic equipment besides just computers. With smaller electronics, you will need to be prepared to have customers bring their repair projects to you, as you would have difficulty recovering the cost of driving around picking up broken equipment and returning it. You may also want to encourage people to give you their old electronics so you can use them for parts.

13. EVENT PLANNING
Has expansion possibilities

One of the first things you need to do is visit every potential event location with which you plan to work. Work with the marketing manager to tour each site and learn what is available at each location. Start a database that will allow you to sort venues by varying features--the number of people each site holds, if there is AV equipment available on site, will you need to arrange for rental chairs, etc. Then when you are beginning to plan an event with a client, you can find out what the key parameters are for the event and easily pull up the three or four sites that meet the basic criteria. and engagement parties, etc.

To learn more about this business idea, check out Start Your Own Event Planning Business.

14. EXPERT WITNESS SERVICE
Experience, training or licensing may be needed

One way to make money in this field is by being an expert witness yourself. If you have an expertise that could be useful in legal cases, you can market yourself to attorneys to act as an expert witness. Another way to be active in the expert witness field is to play a sort of matchmaker, matching attorneys up with expert witnesses for their cases--either for the defense or for the prosecution. Expert witnesses for big money cases can be expected to fly anywhere to testify. There's no reason your database of witnesses can't be from all parts of the country.

15. FINANCIAL PLANNER
Experience, training or licensing may be needed

To start, you should go through the certification process so that you can label yourself a CFP (Certified Financial Planner). Your certificate shows that you have expertise and credibility, and this differentiation will help people choose you as their financial planner.

For more information and details on certification, click here. http://www.cfp.net/become/Steps.asp

16. FLEA MARKET
Has expansion possibilities

People love to spend weekends rummaging through tables full of other people's unwanted items, looking for treasures. Make sure to change your layout and put new stuff out for sale often. You want people to come back time and again to see what's new. You don't even have to have that much new stuff to make things look new. Just moving an item from a table to the top of a bookshelf might get it noticed, even though the item has been in your inventory since you first started having sales.

17. GOLF COACH
Experience, training or licensing may be needed

Let the local public courses know about your coaching business. Cultivate relationships with the staff and encourage them to recommend you as a coach. Another place to look for customers is the corporate world. Golfing is a game that business people use to develop relationships outside the office. You do need to be a better than average golfer to develop a reputation as a golf coach. You also need to be a good teacher, know how to be motivational and be willing to work with many different types of people.

18. HOME ENERGY AUDITOR
Experience, training or licensing may be needed

All homeowners are always on the lookout for ways to save on their utility bills. You can come to their aid by providing them with an audit of their house and giving them a breakdown of how they could accomplish real savings in heating, cooling and electrical use. You can go one step further and do the implementation and installation of some of your suggestions in their home yourself. Do a complete appliance audit, with efficiency ratings and calculations based on the age of the appliance. And don't forget the water heater!

19. HOME INSPECTION
Experience, training or licensing may be needed

In order to be successful, you will want to establish contacts with real estate agents who can recommend your services to customers. The home inspection field is one where you will need to do constant updating of your education and knowledge. New products are constantly coming out on the market--if you only know about decks made of wood, you will not know how to inspect and assess the new materials on the market, such as composites that are made to look like real wood. Also keep apprised of all safety updates of materials and issues with things like off-gassing, carbon monoxide production, and other chemical precautions.

To learn more about this business idea, check out Start Your Own Home Inspection Service.

20. HOUSEHOLD ORGANIZER
Has expansion possibilities

You can choose either to do the organizing work or to come in to a home and consult on the things the homeowner could do to better organize. Have a portfolio of different organizational scenarios in different rooms in the home and talk with the homeowner about the style he or she likes. Create checklists and questionnaires to understand how the family uses the home. Are the kids wildly busy with after-school activities? Or are they usually home after school and want access to their toys? Do they share rooms? All of these things will help you tailor an organizing plan and become the family hero.

From Import/Export to Solar Energy

21. IMPORT/EXPORT SPECIALIST
Experience, training or licensing may be needed

If you don't already have work experience with importing and/or exporting, you will have a longer learning curve. You can start by learning the basics and hosting educational sessions to teach others what they need to know to get started in import/export. That alone would probably gain you your first couple of clients. If you keep going with educational seminars and expand your reach to outside your immediate region, you could probably develop a sufficient and ongoing customer base very quickly, but be careful not to outpace your learning curve!

To learn more about this business idea, check out Start Your Own Import/Export Business.

22. INTERIOR DECORATOR
Experience, training or licensing may be needed

Market your talents to building contractors. People purchasing new homes can often be overwhelmed with the choices and possibilities in home decorating. Design some questionnaires for each major element and each major room in the house. Find out how the homeowner will use the home--are there children? Pets? Does the woman of the house wear high heels? Do the home's residents neglect to remove shoes? How will each room be used? Where might task lighting and ambient lighting be most appropriate?

23. JEWELRY MAKING
Experience, training or licensing may be needed

There are many different ways of getting into the jewelry business and many different types of materials with which you can work. Working in metal will probably require the most in the way of specific tools. You need to be able to heat the metal to manipulate it, and you need metalworking tools to cut and engrave it. But there are many other materials that you can work with to make jewelry--glass, plastic, beads, feathers, even wood, to name just a few.

24. MARKETING COPY WRITER
Experience, training or licensing may be needed

If you can write copy that gets people excited about purchasing what your client has to sell, you can make good money in this business. Unless you are highly experienced from working in the copywriting field, take a course. There are online courses or classes at community colleges and universities that can give you a leg up in getting savvy at writing copy for brochures, catalogs, advertising and, of course, marketing copy for the web.

25. NOTARY PUBLIC/JUSTICE OF THE PEACE
Experience, training or licensing may be needed

In most states in the U.S., a notary public is a state officer who is authorized to witness and attest to the legalities of certain documents by signature and stamping a seal. Most states require that you pass an exam and a background check. It costs very little to become a notary and your income from notary work is negligible. A justice of the peace typically performs wedding ceremonies. States have varying rules and procedures for becoming a JP and performing services. Becoming a JP and/or notary public does not cost much money. And it is not a big moneymaking venture! Many states set the fees you can charge for JP services. JPs can add additional fees, and often do, including travel and hourly rates for additional meetings such as rehearsals, other prep time and any special requests.

26. PERSONAL CONCIERGE

This business is for someone who is supremely efficient and has the ability to make things happen. People who hire you will expect things when they want them and you need to be able to come through with not only what they want, but with a personal touch and a smile on your face. The most likely clients for a personal concierge service are top executives who find themselves at the office by 7 a.m. and are there most nights until 9 p.m., leaving them very little time to do all those things that often need to be done during those very hours.

To learn more about this business idea, check out Start Your Own Personal Concierge Business.

27. PERSONAL TRAINER
Experience, training or licensing may be needed

Advertise your services in places where everyone goes, like restaurants and grocery stores. Having a website is a good idea--people want some privacy in their decision-making when it comes to getting fit. They can go to your website and determine if your approach to personal training is an approach that would work for them. It is important to emphasize the safety aspect of using a personal trainer. You can help clients get fit and avoid injury.

To learn more about this business idea, check out Start Your Own Personal Training Business.

28. PROPERTY MANAGEMENT

Your job, in the case of rental units, will be to make sure the property is running smoothly. For seasonal properties, you will most likely spend your management time making sure the property is ready for seasonal visits and well-maintained when no one is around. If the owners go away for six weeks in the winter, the property manager makes regular checks on the property. You will be the contact number if the security system operator needs to contact someone about a breach in security.

29. SMALL ENGINE REPAIR

Experience, training or licensing may be needed

Most community colleges offer some level of engine-repair courses. Another way to learn would be to take a part-time position at a repair shop or a rental facility where you could learn on the job, although you will want to be open about your plans. You should be prepared to work on push-behind lawn mowers, riding lawn mowers, generators, garden tools such as rototillers and edgers, chainsaws, wood chippers and snowblowers. You need to decide whether you'll want to take on bigger jobs, such as tractors, snowmobiles and ATVs; space may be your decision-maker.

30. SOLAR ENERGY CONSULTANT
Experience, training or licensing may be needed
Has expansion possibilities

As a solar consultant, you can basically conduct a home inspection and give clients a report on their solar options for their particular home and site. This can range from full-fledged general solar installations that generate electricity to simple solar walkway lighting. You might want to start by working in a solar products company to become knowledgeable in the solar energy field. However, to be a consultant, it is often best not to be affiliated with any one company or product and be able to recommend products and options across the field of solar energy.

From Tax Preparer to Graphic Design

31. TAX PREPARER
Experience, training or licensing may be needed

Most tax preparation franchises offer courses, seminars, and training to get you ready to work for them. You will learn a lot about tax preparation while working for them before going out on your own. There is a lot of educational support out there to learn tax preparation and all its complexities. And there are lots of individuals and businesses willing to spend a few hundred dollars a year to have someone else prepare their taxes and keep watch for tax breaks or tax burdens on their behalf.

32. TAXIDERMIST
Experience, training or licensing may be needed

Today's world of taxidermy isn't exclusive to preserving real specimens. Taxidermy also refers to recreating a specimen using completely artificial materials. Taxidermy schools where you can learn the trade are located almost throughout the country, typically as courses over several weeks specializing in certain levels of expertise, from beginner to master's level. Like any enterprise, there are taxidermy conventions that you can attend and learn about the latest techniques and materials.

33. UPHOLSTERING

If you have a knack for sewing, upholstery repair might be a perfect business for you. One of the best ways to learn how to upholster is to get some discarded upholstered furniture and start tearing it apart. Many books and some videos are available to help you learn this trade. Often furniture ready for upholstering will also need repairs. Have a list available of furniture repair people you can recommend to your customers. Or you can take the piece in, have repair people you work with do this work for you, and add it to the overall cost. You can also learn to do this work, especially minor repairs, yourself.

34. USED BOOK SALES

Almost everyone has a few boxes of books stashed away in the house somewhere. Why not make a business out of them? In order to gain customers--especially repeat customers--you will need to have some regular shop hours. Make your shop known for something-a specific category (or two) of books, having some first editions for sale, all paperbacks a dollar and all hardcovers two bucks, and/or a swap program. Maps, illustrations, postcards, greeting cards and magazines are good sidelines to include in your shop.

35. WEDDING PLANNER

You will need to be up-to-date on wedding trends and fads, dress styles, color trends--almost everything under the sun! Offer your customers an ala carte menu of services, from helping pick flowers, the wedding gown and bridesmaid dresses to picking the venue and hiring the caterer. Before you open your business, shop at all the wedding shops, and even pretend you are a bride-to-be to see what kinds of services the wedding gown shop provides and how they treat potential customers. You need to know every detail of the business to give the accurate impression that you are the go-to person for anyone planning a wedding.

$1,500 to 3,000 to start up

To learn more about this business idea, check out Start Your Own Wedding Consultant Business.

36. APPLIANCE REPAIR
Experience, training or licensing may be needed

Every household has a number of appliances, large and small. You can work on your own or on contract with appliance stores to cover their warranty service calls--or, best of all, you can do some of each. Plan to start slow and build your customer base on recommendations and referrals based on work well done. Consider developing relationships with contractors to be the go-to person to install appliances in newly constructed houses.

37. COMPUTER TRAINING
Experience, training or licensing may be needed
Has expansion possibilities

If you are proficient in both Macintosh and PC, you should offer training in both types of computers. You could probably make a living helping seniors learn how to use the internet and e-mail to keep in touch with their loved ones, who are now commonly spread around the country. Err on the side of caution in this business. People do not want to know all the details about what makes a computer work. If you overload them with information from the beginning by explaining bits, bytes, and megapixels, they will stick to their paper and pencil forever.

38. DESKTOP PUBLISHER
Experience, training or licensing may be needed

You can use desktop publishing software to create newsletters, magazines, books or even marketing materials. You can create the content for your desktop publications, or you can pay a writer to create the content for you. Alternatively, you can advertise your desktop publishing services to design and create newsletters and books for others with their content.

39. FENCE INSTALLATIONS

Fences are everywhere. And they don't last forever, so they need to be repaired and replaced with a certain amount of frequency. The most common fence material is wood. However, vinyl has become a popular fence choice due to its longevity and relative freedom from maintenance. Wrought iron is another common fencing, especially in urban environments. You can have fun shopping for vintage wrought iron fencing at salvage yards.

40. FREELANCE GRAPHIC DESIGNER
Experience, training or licensing may be needed

Despite the proliferation of the internet, print media is here to stay for the foreseeable future! Fliers, newsletters, magazines, information sheets, letters and advertisements are just a few of the types of print media that business hire freelancers to create for them. Websites and online advertising need graphic design services as well. Even if your expertise is only in design, offer the works for potential clients, including the editorial creation and the printing and even mailing of the final piece. You can line up regular freelancers for those parts of the job you can't do.

To learn more about this business idea, check out Start Your Own Graphic Design Business.

From Gift Baskets to Rug Cleaning

41. GIFT BASKET SERVICE
Has expansion possibilities

Finding a niche is the best way to start out in the gift basket business. Are you a dog lover, horse lover, or exercise guru who could put together baskets that hold the things that people with this interest would like? Do you already create a product that a gift basket could be built around? Have you made your own soaps for the past 10 years? A gift basket that included one or two of your soaps, hand lotion, a scrub brush and manicure kit could be a lovely basket to receive.

To learn more about this business idea, check out Start Your Own Gift Basket Business and More.

42. GRAFFITI REMOVAL

Create an arsenal of cleaning products that can clean almost every kind of product (paint, chalk, markers) from every kind of surface (cement, wood, pavement). The best way to conduct a graffiti service is to offer a subscription-like arrangement. Once a month or whatever interval makes sense for your clients, go around to their property and clean off the graffiti. Charge them a monthly or quarterly fee and make it simple for everyone--they don't have to think about graffiti, and you just do your job.

43. HAIRSTYLIST
Experience, training or licensing may be needed

Hairstyling is a popular business that can be quite lucrative. Generally a home based hairstylist business is likely to be started by someone who has already has a cosmetology career and wants a change. If you already have your cosmetology training and license, and loads of experience under your belt working in a hairstyling salon, you probably have a following that will follow you right home without any hesitation.

44. HERBAL FARM STAND
You need to decide whether you will sell your herbs as live plants, picked or cut in bunches and packed, or dried. If you plan to market to cooks instead of gardeners, you will want to sell your herbs either fresh cut and packed in sealed bags, or dried and sold in baggies. You can also consider a "pick-your-own" arrangement; however, be aware that herbs are more delicate than most P.Y.O products. You may save your garden a lot of strife and your plants a lot of wear and tear if you do the picking.

45. LANDSCAPER
Experience, training or licensing may be needed

If you have a knack for this type of work, a degree won't be necessary. Most people want their yards tidied up in the spring, their lawns mowed in the summer, their leaves removed in the fall, and their shrubs and driveways ready for winter snow. You will also want to offer garden work such as spring planting of annuals and perennials; vegetable garden preparation, planting and fall cleanup; pest control and watering. You can offer tree care service. There is plenty to do in the yard that has nothing to do with plants: stone wall restoration, fencing, irrigation system installation.

To learn more about this business idea, check out Start Your Own Lawn or Landscaping Business.

46. MASSAGE THERAPIST
Experience, training or licensing may be needed

You will want to become certified in massage therapy to be able to effectively market your services. Courses that lead to certification include not only information on human anatomy and physiology and the effects that massage has on both, but also on how to make a business out of the field of massage. You could do either a certification program or an associate's degree and stay within the $5,000 scope of this book.

47. MOVING SERVICE

Lots of people who are moving want to hire someone to do the heavy lifting for them. You can leave the large-scale, long-distance moving to the big moving companies. Your work can be the local, moving-across-town or to the town-next-door jobs. These are the ones that people start off thinking perhaps they could do themselves, and it will be your job to convince them otherwise. Your signs around town will tempt them to let you take care of that part of the move, while they are busy taking care of those other 500 items on their list.

48. MUSIC LESSONS
Experience, training or licensing may be needed

You want to stick to the instrument(s) you know, but you may be a skilled enough musician to offer lessons on several different instruments, or those in a particular class, e.g., stringed or woodwind.You can decide to take on individuals or classes, depending on space and availability of instruments. Public schools are continually reducing their commitment to art and music classes for students, so you can try to work with the public school system to supplement their efforts in those areas.

49. PHOTOGRAPHER
Experience, training or licensing may be needed

Making money as a photographer can be done in a number of different ways. You can specialize in one area, the most common being weddings. There are niches you can explore for photography: portraits of people and their pets, families, and homes; photographs of holiday events, birthday parties or Christmas cards; the possibilities are endless.

To learn more about this business idea, check out Start Your Own Photography Business.

50. RUG CLEANING

You will need to learn how to work with all kinds of carpet fabrics, from synthetic to wool carpets. Decide whether you will take on valuable antique carpets and family heirlooms; if so, you will want to get specialized training in how to handle these carpets and the specialized ways of cleaning them. Learn how to get tough stains and odors out of carpets--such as dog and cat odors--and your services will be in great demand.

From Websites to Pet Sitting

51. WEBSITE DEVELOPER
Experience, training or licensing may be needed

Many courses exist (many of which, logically, are offered online) where you can learn the language of website creation and can learn about the details, like how to set up shopping cart systems, security concerns, etc. You will, of course, need to learn about each company you design for. What is the atmosphere of the company that you need to reflect in the website design--is it wild and contemporary, meaning brilliant colors and fun graphics? Or will more classic colors like black, navy blue and maroon be more appropriate?

$3,000 to $5,000 to start up

52. BED AND BREAKFAST

Do you have a room that has its own bathroom and is private from the rest of the living space? Are you near attractions such as a tourist area, sports stadium or venue for a large annual event? Or is your home in the country with spring peepers, summer crickets and crisp fall nights that could give a city-dweller a weekend of peaceful living? Say you can rent the room for $150 a night for Friday and Saturday nights 48 weeks a year--that's $14,400 in revenue! Utilize what you have and create a unique experience.

To learn more about this business idea, check out Start Your Own Bed & Breakfast.

53. CHRISTMAS TREE SALES

If you want to start a Christmas tree farm, you need to plan ahead. It takes approximately seven years for a Balsam fir--perhaps the most traditional Christmas tree--to grow from a small sapling to a 5- to 6-foot tree. Selling your trees yourself is the best option. Consumers come to the property, pick the one they want, and you harvest it for them. The other option is to buy your trees from a wholesaler and sell them either in your yard or in a vacant lot that you rent from Thanksgiving to Christmas.

54. DAY CARE
Experience, training or licensing may be needed

Perhaps you love children. Perhaps you have children of your own and the idea of taking care of a few more for part of the day appeals to you. Child-care needs continue to soar in the United States. Many people prefer the option of their child being cared for in a home environment while they are at work, opposed to a more institutional-like setting. These things mean that a homebased childcare business can get off and running immediately.

55. PET SITTING
Experience, training or licensing may be needed

Starting a pet sitting service requires almost nothing in start-up costs. You do need some general credentials that will cost little or nothing to acquire. Your list of credentials should probably include personal pet ownership--if not currently, at least in the past--as well as other pet-related experience, including working at a pet food store, an animal hospital or other animal-related business. You will need to spend a little to become "bonded." This is known as "honesty insurance," and ensures your clients that you won't get their house keys and make off with their valuables (or that they'll get their money back if you do).

To learn more about this business idea, check out Start Your Own Pet-Sitting Business.

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quinta-feira, dezembro 31, 2015

TV Viewers in Brazil Look to Second Screens

TV Viewers in Brazil Look to Second Screens

 

Dec 31, 2015

 

Smartphones are a necessary companion for many viewers

A majority of people in Brazil who watch TV are also using a second—probably digital—screen to do more while they view, according to research. Simultaneous usage is also shifting to mobile.

According to September 2015 polling by Google Brasil, more than three-quarters of TV viewers in Brazil ages 14 to 55 conduct other activities while they watch TV. The most common was text messaging, which 61% of TV viewers do while watching.

More than half of TV viewers also reported conducting internet searches and using social networks while in front of the tube.

Most simultaneous activity was digital; just 18% reported conducting offline activities at the same time as watching TV.

Earlier research, conducted by Conecta in July, found that 88% of internet users used the internet while watching TV. For that group, social networking was the most common activity. Conecta reported that smartphones were the most common device used for multiscreening in Brazil, followed by desktop and laptop PCs.

The Interactive Advertising Bureau Brasil (IAB Brasil) and comScore surveyed internet users in Brasil from 2012 through 2014 about simultaneous media usage. That research found a decrease over time in how often internet users turned to PCs while watching TV, but an even stronger increase in their frequency of using smartphones while watching television.

Half of respondents in 2014 said they conducted online activities unrelated to what they were watching on smartphones; a similar number said the same of PCs. The No. 2 smartphone activity was sending email or instant messaging.

 


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domingo, dezembro 20, 2015

6 Invaluable Lessons My Clients Taught Me in 2015

6 Invaluable Lessons My Clients Taught Me in 2015

6 Invaluable Lessons My Clients Taught Me in 2015

It's hard to believe that 2015 is almost over. I had so many incredible opportunities to help companies large and small build more "bankable" leaders and therefore more bankable businesses. As is always the case, my clients taught me some powerful lessons that haven't just informed how I work: Some have actually shaped how I live.

Related: 5 Points of Wisdom the Wright Brothers Can Offer About Leading Big Change

When I codified last year's learnings, I got such a positive response that I thought I'd make this an annual thing. So, read on!

1. Put your money where your mouth is.

Of late, my consulting practice has focused on larger, longer-term projects. The reason is simple: I want to help my clients make a tangible impact on their business. If a company needs to grow its leadership capability, for example,coaching one manager may be helpful, but to see dramatic returns, the company needs to invest in leaders across the board.

This is true for any strategic investment. In the early 2000s, Blockbuster committed only partially to funding Blockbuster Online despite the belief that this vertical would help the company remain viable. Had Blockbuster gone "all in," however, it might have averted bankruptcy.

Along these lines, something I hear from potential clients is, "It's a bad time to invest in our leaders, because [our business is struggling, we're really busy, etc.]."

But much like having children or going on vacation, there's never "a good time." I'm not suggesting blindly spending money just because something is important (as Mark Zuckerberg learned when he invested $100 million in the Newark Public Schools). But, if a solution to a big problem has a powerful ROI, I've seen my smartest clients reap the rewards by putting their money where mouths are.

2. Safety matters, now more than ever.

You've probably heard of Maslow's Hierarchy of Needs. The hierarchy argues that we must have our basic human needs (like sustenance and safety) met before even thinking about needs like belonging, achievement or meaning. This year's attacks in Paris, the United States, Lebanon, Kenya and elsewhere have fueled our fear to seemingly unprecedented levels. And, if we don't feel safe, we find it hard to focus on much else.

For leaders, the term "safety" as applied to the workplace carries an even broader definition. One manager I know said it perfectly: "My responsibility doesn't end with physical safety -- I also have to make sure my team feels psychologically safe." And that means reducing anxiety through clear expectations, job security and a trusting environment. 

3. Humble leaders beat arrogant leaders every time.

In recent years, research has shown that, individually and collectively, we are becoming more narcissistic -- and I'm not just talking about millennials. Though only 6 percent of the population is diagnosable, powerful societal influences are tempting the rest of us to join the cult of self. For instance, one study randomly assigned participants to one of two groups: One group's members spent time on their social media pages, and the other group simply surfed the Internet. The social media group showed immediate increases in narcissism!

Not surprisingly, narcissism hurts organizational performance. Self-aggrandizing CEOs, for example, tend to make riskier investments, and their organizations tend to exhibit an extreme and volatile performance. Our society's trend towards narcissism presents a challenge for leaders to fight the cult of self at all costs.

My most successful clients understand their limitations, listen to others and don't have to be the smartest person in the room. Balancing humility and confidence is essential -- not just to succeed at work, but to sustain our relationships with our families and friends.

Related: The Wisdom of Recognizing When to Heed Good Advice

4. Self-awareness isn't our default state, but choosing to get there is worth the effort.

Self-awareness means understanding yourself and how others see you. As I've argued before, self-awareness is also the meta-skill of the 21st century: Among other benefits, self-aware people are happier with their careers and relationships, are better students, perform better at work and run more profitable companies.

Unfortunately, self-awareness rarely comes naturally. We are generally motivated to see ourselves in a positive light, even if that view is inconsistent with reality. And even when we want to know the truth, we often can't see it. For example, one recent study showed that almost 60 percent of people surveyed said they wanted to change jobs, but of that number, almost half didn't know what their next chapter should be!

Currently, I'm studying people who have made dramatic improvements in their self-awareness -- our "special unicorns" as our team affectionately calls them. They describe self-awareness as more of a state than a trait -- something we can prioritize and hone throughout our lives.

Carl Sagan once observed, "It is far better to grasp the universe as it really is than to persist in delusion, however satisfying and reassuring." My most esteemed clients regularly make the brave choice to grasp the universe, and themselves, as they really are.

5. Other people's opinions about us are more important than we realize.

I was recently talking to a friend who wanted to change the direction of his business but didn't know where to take it. The advice I gave him wasn't what he expected. "Trying to find the answer within yourself probably won't help much," I observed. "In fact, introspection has a surprisingly limited value in building self-knowledge."

Instead, I suggested he ask the people who knew him best what they thought he could do to play his passions. Then he should compare their feedback to his self-observations and see if he gained any new insight.

When it comes to our skills, passions and patterns, we can sometimes be the last to know. But are our self-views totally worthless? Of course not. True self-awareness is a complex interweaving of both our views and others' views of us. The problem is that most people prefer to ponder their own perspective.

My clients who regularly seek feedback (and really listen to it) have far more control over their destiny than those who don't. After hearing the results of her 360 leadership degree assessment, one client recently observed, "I hate doing stuff like this -- but it's the bad news that's good to hear." Truer words were never spoken, and it's not a coincidence that she is a highly successful leader.

6. Remember what matters the most.

For many of us, alongside the joy of engagements, marriages and the birth of children and grandchildren, 2015 has brought death, divorce and illness. In spite of those life events, quite often we still prioritize work -- oftentimes far too much, given the circumstances.

Earlier this year, a family member was nearing the end of a heartbreaking battle with cancer. One day at the hospital, I took a client call. I dialed in, but within the first minute started to tear up -- it was mortifying. I was surprised when, with equal parts forgiveness and firmness, my client ordered: "Get off the phone. We can reschedule. At the end of the day, this call doesn't matter."

His words were a poignant reminder: The money, significance and meaning we get from work really don't matter when the real issue concerns our loved ones and our health.

Melinda Gates, whose job quite literally entails saving the world, said it well: "On the day I die, I want people to think that I was a great mom and a great family member and a great friend. I care more about that than I care about anything else." That really puts things in perspective, doesn't it?

Related: Have Some Words of Wisdom? Share Your #GoodAdviceIn4Words. 

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4 predictions for the European tech market in 2016 | VentureBeat | Business | by Tech.eu

4 predictions for the European tech market in 2016 | VentureBeat | Business | by Tech.eu

4 predictions for the European tech market in 2016

(By Neil Murray, Tech.eu) – Yes, it's that time of the year again, when every Tom, Dick and Harry dusts off their crystal ball and does their best Mystic Meg impression.

And I'm afraid I'm one of them, as I couldn't help but share the four things I believe the European tech market will see happen in 2016.

True to form, I've used data to back up the majority of my predictions, so they are not completely pie in the sky, however, they are certainly not cop-outs either.

1. There will be more EUnicorns (European unicorns) at this point next year than there are today

To me, this seemed like a complete no brainer and in all honesty, I assumed that everybody felt the same. However, CB Insights ran a Twitter poll asking this question last week and of the 186 who answered, 52% believed we will see less than the 145 (global) unicorns at the end of 2016 than we see today.


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We've also seen reports break over the last couple of days that Swedish unicorn-in-waiting Truecaller has let as much as 20-25% of its staff go due to financial reasons, potentially putting their seemingly imminent unicorn status on hold.  BUT, (and that is a big BUT) Europe has an exceptional pipeline of companies close to a billion dollar valuation in the wings, and in our article with London-based venture capital firm Atomico earlier this year, their Head of Research Tom Wehmeier demonstrated that 97% of Europe's billion-dollar companies were founded in 2011 or earlier.

Taking an average of six years to achieve a billion-dollar valuation, Europe has a whole host of companies about to pass this milestone in the next couple of years. So, barring a spectacular market crash, I would bet my house on there being more European unicorns at the end of 2016 than we see today. According to WSJ's Billion Dollar Club, that number is currently 13.

2. Investment from the United States in European tech startups will continue to increase

American investment in Europe in 2015 has increased dramatically, and I believe this will pick up even more pace in 2016. 2015 has seen Sequoia invest in a Swedish seed round,Andreesen Horowitz leading Transferwise's $58 million Series C, 500 Startups setting up all over Europe and Union Square Ventures European funding rounds accounting for 25% of their total investments.

As these renowned U.S funds continue to look to Europe, other American investors will follow their lead and join the party in 2016.

Especially as Europe benefits from a more attractive entry pricing with the median pre-valuation by round considerably lower than the US. And, the US actually 'only' creates three times more 'unicorns' than Europe does – but they raise five times more capital in total. And as Tom Weihemer pointed out to me, this means 'Europe is an underserved market with enormous potential', and the US are waking up to this. Further evidence: Sequoia and Goldman Sachs both narrowly missed out on being classed as part of Europe's 25 most active investors in H1 2015.

3. 2016 will see a record year for European tech IPOs

As 2015 saw Deezer and HelloFresh put their IPOs on ice, this prediction is a little bolder than my previous two, however I believe 2016 will see more IPO's than this year and last, and despite the current market uncertainties, will ultimately be a record year for European IPO's.

I fully expect HelloFresh to go public next year (and possibly even Deezer still), and in addition, Delivery Hero, Global Fashion Group, WestWing and Home24 are all strong IPO possibilities in the first half of 2016, meaning we could see a large group of big European tech companies (including several unicorns) all go public in a short space of time.

This will put momentum and belief back into the market, and subsequently lead to even more in the second half of the year.

4. Bigger unicorns will start buying smaller unicorns

This is a trend that I expect to happen globally, but one that could have a sizeable knock-on for the European scene.

Big American companies are well attuned to shopping European, with Facebook, Yahoo, Microsoft and Snapchat all buying European companies in Q3 2015 alone, and I believe this trend may well pass down to the American unicorns that are still privately held.

Despite my prediction above, there may well still be concerns about public markets next year and with Facebook, Google and Yahoo etc. all slowing down their acqui-hire strategies, being bought by a bigger unicorn may well become a viable exit option for the smaller ones. And as European unicorns are at the lower end of the valuation scale than American ones, it's likely that it will be Europe's billion dollar companies that are the ones getting picked up.

And as someone who doesn't like to sit on the fence, I'll end my predictions with a very specific one. With Uber moving more and more into the food delivery space, 2016 could see them acquiring Delivery Hero, as the billion-dollar companies who operate in similar verticals start to consolidate.

What do you think 2016 will bring for the European tech scene? Let us know in the comments.

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quarta-feira, dezembro 09, 2015

Tech in Latin America: November news roundup

Tech in Latin America: November news roundup

Black Friday gaining foothold

November was an interesting month for anyone curious about Latin America's tech scene — not only because of the usual funding events and expansions, but also because of some changes that may have a lasting effect on the region's ecosystem.

One of the most significant events was the election of a new Argentine president, Mauricio Macri, whose entrepreneur-friendly profile has the startup scene expectantly waiting for his first announcements. In the meantime, here's the news you don't want to miss:

Latin America's e-commerce sector celebrated Black Friday and Cyber Monday sales again this year, in what has become somewhat of a successfully imported tradition over the last few years (despite the fact that Thanksgiving itself is foreign to the region).

In Brazil for instance, the operation was deemed a commercial success: despite the economic crisis, sales during both events grew by 44 percent and 56 percent compared to 2014, according to consulting firm E-bit.

This success results from a growing customer interest in these operations. While the first editions were plagued with customer complaints, the ensuing mistrust is starting to wane, although some of it still persists. According to social media monitoring firm Sprinklr and its Brazilian acquiree Scup, which launched a hotsite around Black Friday, online comments were mostly positive, despite 12 percent of negative mentions.
black friday brazil social media

Big players

Google made several announcements impacting Latin America, such as its decision to lower the minimum prices of apps sold through Google Play in 17 countries, including several Latin American ones.

In Brazil, the company also introduced a new offline top-up scheme for Google Play, which lets consumers add credit to their accounts through the same terminal-supported system that let them recharge their pre-paid phones.

The company also made moves related to YouTube, which was at the center of two events in Brazil, FanFest and Brandcast: it rolled out Google Preferred in the country to help brands find popular channels, and held two

In the mapping vertical, Google brought its Indoor Maps to Mexico and rolled out Google Street View in Bolivia and Ecuador, which joined the list of more than 70 countries in which this option is available as part of Google Maps.

google street view la paz

Apple unveiled the Brazilian prices of devices such as the iPad Pro and the iPad mini 4, generating the now usual wave of criticism and reflexion around its pricing policy. As an example, a 32GB iPad Pro retails at R$7299, around $1946 USD.

ipad pro brazil
Twitter Moments launched in Brazil, the first country to get this feature outside of the US. This manually curated section helps users stay informed on major events including breaking news but also TV shows and sports, which makes it potentially attractive for brands.

twitter moments brazil

Exits…

Spanish cloud company Gigas Hosting IPO'ed on Madrid's sub-market Mercado Alternativo Bursátil (MAB), a move it had been preparing over the last few months. One of the main goals of this operation is to support the company's growth in Latin America, which already accounted for 21 percent of its 2014 revenue.

US investment firm Insight Venture Partners bought control of Brazilian travel booking site Hotel Urbano, Exame reported. According to Tnooz, it will now own 41 percent of the company, more than the founders' 35 percent share.

Hotel Urbano was co-founded five years ago by brothers João Ricardo and José Eduardo Mendes, who have announced they would take a sabbatical will Hotel Urbano is set to get a new management team. "This team – together with us – will lead HU to the NEXT LEVEL: international expansion, sustainable growth and an IPO later on down the road," they wrote in an email quoted by TNooz.

Start-Up Chile alum Epiclist was acquired by adventure brand VAUDE. This is an unexpected turn of events, but probably a welcome one for the founders of this adventure travel app: as you may remember, they had bid farewell in a Medium post in December 2014, explaining that the startup had run out of money.

Thanks to the acquisition, the team now expects to bring updates to Epiclist's free iOS app, launch an Android version, "and maybe even desktop."

Epiclist

Brazilian VOD company Looke bought the marketing assets of former competitor Netmovies for an undisclosed amount, taking over its brands, domain names and customer emails. Looke is a Brazilian competitor to Netflix, launched by bookstore chain Grupo Saraiva last September.

…and funding rounds

Argentine e-commerce platform Avenida raised a $30 million Series C round led by Naspers with participation from Tiger Global, TechCrunch reported, noting that both firms are returning investors. Launched by Argentine company builder Quasar Ventures, Avenida was one of our top 12 Latin American companies to watch in 2014.

Start-Up Chile alum Uniplaces raised a €21 million Series A round (around $22.8 million USD), Loogic reported. This student accommodation marketplace is backed by returning funds Octopus Ventures, Schilling Capital Partners and Caixa Capital as well as several angel investors.

Online automotive parts retailer Itaro raised a second round of funding worth R$10 million (around $2.7 million USD). Most of this amount came from Brazilian fund Astella Investimentos, with participation from German firms Rigi Ventures and JPJ Investments. the company was founded in 2012 by São Paulo-based German entrepreneur Jan Riehle.

Brazilian B2B IT startup Zup received investment from Kaszek Ventures, its first external funding since its creation in 2011. According to its website, the company help other firms digitize their business through its platform systems integration and API manager. It will invest its new capital both on R&D and business development.

Brazilian online fashion brand Amaro received follow-on funding from South Ventures, becoming the first investment of its new syndicated vehicle, SV Global Fund III. In a blog announcement, South Ventures' founder and CEO Sebastian Ortega referred to Amaro as "Zara 2.0."

Cisneros Interactive and Velum Ventures invested $2.5 million into influencer marketing company Fluvip. According to El Economista, the funds are meant to boost the startup's growth in the US, Latin America and Spain.

While the company describes itself as the market leader (screenshot below), it has noteworthy competitors in the Spanish-speaking world, such as Spain's Influencity and Y Combinator Colombian alum Themidgame (see our previous story).

fluvip

Expansions and product launches

Ridesharing company Blablacar officialized its expansion into Brazil, a move that had been expected at least since July of 2014. In a statement, the French firm referred to the move as "a first step into South America" (translation ours).

São Paulo will be home to its 13th global office, with a local team set to work on marketing and communication to grow its local user base. As you may remember, BlaBlaCar had previously launched into Mexico through the acquisition of Rides.

blablacar brazil

Uber launched into the Dominican Republic's capital, Santo Domingo, raising criticism and complaints from local taxi cooperatives and federations. Back in Brazil, the company also rolled out its UberX service in the Southern city of Porto Alegre, Gizmodo reported.

Its line of business remains controversial in the country, where new taxi protests took place on November 11th in São Paulo, Rio de Janeiro, Brasilia and Belo Horizonte.

More acceleration and competitions

500 Startups welcomed a new batch of companies into the 15th edition of its acceleration program. The list includes Brazilian edtech company QMágico, Argentine sports membership program Clicky, Chilean logistics optimization startup SimpliRoute and Argentina-born WoowUp, a SaaS platform that let Brazilian retailers create and manage customer loyalty programs.

The latest Demo Day of Start-Up Chile doubled as a competition, whose winner was Spoken, a US company that is developing a predictive speech app for aphasia and other communication disorders. The second and third places went to Chilean project Styrocycler and Korean-American startup Stratio.

start-up chile demo day

News from the funds

TOTVS Ventures invested an undisclosed amount of funding into a one-year-old fund called "Brasil Aceleradora de Start-Ups". Since its creation last year, it has backed accelerator Aceleratech and created a network for post-acceleration seed investments, Acelera Partners. Totvs Ventures is the almost 3-year-old venture arm of Brazilian B2B software firm TOTVS.

Romero RodriguesBrazil-based fund Redpoint e.ventures added entrepreneur Romero Rodrigues as a full-time general partner, DealBook reported. Rodrigues had recently announced his decision to step down from his role of CEO at Buscapé, the company he had co-founded 16 years ago and helped grow into one of Brazil's largest online firms.

Law and order

Spain and Cuba signed partnership agreements on trade relations and R&D+i investment, such as a commitment to provide financing for technologically innovative projects of common interest in several sectors, including Information and Communication Technologies. As Spanish newspaper El País noted, Spain is Cuba's third largest commercial partner.

Telefónica's Mexican subsidiary Pegaso PCS appealed the record fine of some $25 million USD it had been issued by the country's telecommunications regulator for failing to comply with quality controls. Despite this issue, the Spanish telecommunications giant is reporting "a strong acceleration of the year-on-year growth of quarterly revenues in most countries in the [Hispano-American] region, especially in Mexico and Colombia."

Meanwhile, its Open Future division is planning to open co-working spaces for Latin American startups in several countries, including Brazil, Chile, Costa Rica and Ecuador. Known as Crowd Working units, they would operate upstream of Telefónica's accelerator, Wayra.

Also on TNW:

Good reads from across the Web:

Image credit: Tony Valdez/GCBA via Flickr




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