The Insight Innovation Challenge: 22 Companies Transforming Market Research

 

 

Posted by Leonard Murphy

Wednesday, May 22, 2013, 10:20 am

Posted in category Analytics, Behavioral Economics, Big Data, Branding, Business Leadership,Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events,Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Voice of Costumer (VOC)

 

After weeks of reviewing almost 70 candidates, the IIeX Advisory Board have chosen the companies to meet The Top 25 Unmet Needs Of Insights Clients onstage at the Insight Innovation Exchange event in Philadelphia next month.

 

Editor’s Note: Just to be clear, the list below is not to be construed as something like the GRIT 50 which is a ranking of innovative companies by the industry as a whole. These are simply 22 of the 70 companies that submitted a proposal to the Insight Innovation Challenge who met the selection criteria. There are MANY other companies working to transform MR not included here simply because they didn’t submit. The good news is that a whole bunch of them will also be participating at theIIeX event next month, so if you’re looking for a more comprehensive overview of innovative firms in MR that would be a very good place top start.

After weeks of reviewing almost 70 candidates, the IIeX Advisory Board have chosen the companies  to meet The Top 25 Unmet Needs Of Insights Clients onstage at the Insight Innovation Exchange event in Philadelphia next month.

Since we had so many worthy candidates and considering that originally 25 Challenges were submitted, we’re going to expand the Challenge presentations to 2 hours on Wednesday and allow 22 companies to present.

All are very different in their approaches to solving the business needs originally stated and we think the  attendees are going to love hearing about these different solutions to addressing client business needs. 

There are a few familiar (and  maybe even surprising!) names here, but the vast majority are firms we think are  highly innovative and/or potentially disruptive. These companies represent the pioneers who are helping to drive change in our industry and we believe they will emerge as significant players in the future of the this critical business sector. Make no mistake: they ARE transforming our industry, in most cases they are doing it from outside of the traditional definition of what market research is.

Here are all of the selected companies and the challenges each will be tackling: 

Working From The Inside Out To Predict Market Disruptions
GfK

Harnessing 360 Data For Competitive Advantage
blueocean market intelligence

Single-Source Marketing Analytics Goes Mobile
Xyte

Increasing Patient Compliance Through Implicit Understanding
Emotive Analytics

Cheaper, Faster, Better Concept Evaluation At Scale
Mizzouri

Agile Business Intelligence & Data Synthesis
Emanio

Big Data Visualization – Can Art Meet Science?
VisualCue Technologies

Using Communities & Crowdsourcing For Disruptive Innovation
Chaordix

Innovation Engineering: Fail Fast, Fail Cheap, Succeed Faster
Ideas To Go

Omni-Channel & Real-time Experience Tracking
Mesh Planning

Mobile: The Key To Sampling In Emerging Markets
Embee Mobile

Finding & Measuring Disruption Potential
RealEyes

Engaging & Understanding Hard To Reach Populations
CrowdTap

Embracing Open-Source Data Synthesis For Holistic Consumer Insights
TNS

Understanding & Leveraging Unconscious Decisions
Neurons, Inc.

Single-Source & Holistic Views Of Consumers
Whit.Li

A Better Mousetrap: Cheaper, Faster, Better Research Processes
ZappiStore

Video Analytics: Big Data Meets Videos & Images
Videntifier

Representativeness Still Matters: Sample Science In A Fragmented World
Placed

New Models Of Data Analytics & Visualization
StatWing

Enterprise Data Activation: Activating Research Results To Drive Business
Theseus DM

Omni-Channel Media Measurement : All Devices, All Channels, All The Time
Nomi

At the conference, each of these companies will be given 5 minutes to present their solution to the business issue assigned to them.

This special session will take place Wednesday, June 19th as the center point of the special Wednesday session we’re calling  the Investing In The Future Summit: Emerging Markets, Disruptive Innovation & Data Philanthropy.

So why are we doing this? The insight space is changing, but it’s not in a state of chaos: we can influence the direction of the change IF we proactively engage with the key drivers: client business needs, emerging market growth, private/public collaboration, adjacent sector partnerships, data philanthropy and the investment needs of the emerging insight solutions that will lead the future.

Those themes run through-out  the Insight Innovation Exchange conference, but the Investing In The Future Summit is an intensive half day “bonus session” that will focus exclusively on these big issues.

Attendance is limited to 200 and will be on a “first come, first served” basis. Reserve your spot now if you plan to attend.

This is the part of the IIeX event that we believe will create significant long term impact in the insights space, where we’ll stop talking about these topics and instead focus on launching initiatives and solutions to guide the transformation of the global insights space. And the companies we’ve selected for the Challenge are likely to be leaders in this transformation.Now is your chance to meet them first hand and engage with them as potential partners.

We want to build bridges between all of the key stakeholders involved in the industry so that we can establish new collaborative opportunities to support the growth and positive impact of market research. Sound idealistic? Maybe, but these sessions are designed to establish the framework to try it.

And by the way, the Insight Innovation Competition is running right now as well; that is sure to add in even more innovative companies that have been flying under the radar of the industry to the agenda. Combine that with the over 100 industry thought leaders and change agents already speaking and I can guarantee you that this event will deliver more new thinking and, most importantly, solutions, than any other conference this year.

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About Leonard Murphy

Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors. A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry. Mr. Murphy is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology focused start-ups via his consulting practice. He is involved with numerous organizations including the Insight Innovation Exchange, The ARF, NY AMA, NewMR & MRGA. He also Chairs and produces conferences globally in collaboration with other leading organizations, and speaks about the future of insights and how to deliver maximum business impact at many events annually. He lives in Atlanta, GA with his 5 (yes, 5!) children, Should- be-Sainted wife, dog and a clinically insane cat.

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