Published on February 14, 2010 | Email this article
Shazam, the mobile “music discovery provider,” has enhanced its iPhone apps Shazam Encore and (Shazam)RED, giving iPhone and iPod touch users the ability to use Pandora and Last.fm to create internet radio stations using their tagged music.
In addition to directly accessing Pandora or Last.fm to listen to stations from their track, users can also now continue their music discovery by accessing tour and ticket information for tagged artists, Shazam says. When a song is tagged, an icon will be displayed that, when tapped, provides tour info for that band or artist. Users can also find out where their favorite tagged artists are performing locally, with automated geolocation functionality.
The Pandora App is currently only available in the U.S. The Last.fm app is available in the U.S., U.K. and Germany.
Shazam is a service that allows users to hold their iPhone or iPod touch to a radio speaker and let it “listen” to a few measures. Shazam then identifies the track and the artist.
Mobile Music Gaining in Popularity
Mobile music services are seeing increased use, and advertising is on the rise. Clear Channel Radio has said that it is sold out of its iheartradio inventory for both the web and mobile in January. Clear Channel says Fox and the CW were the biggest advertisers.
Mobile Apps to Exceed 4.5B in 2010
Globally, consumers are expected to spend $6.2 billion at mobile application stores in 2010, while related advertising revenue will generate $0.6 billion worldwide, according to Gartner, Inc.
Mobile app stores will exceed 4.5 billion downloads in 2010, 8 out of 10 of which will be free to end users.
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